Jan 10, 2022
16 min read
Book Summary | The Cold Start Problem — Andrew Chen
Much is said about network effects in the abstract. In The Cold Start Problem Andrew Chen takes a rigorous approach to analysing network effects — drawing on his experience as Head of Rider Growth at Uber, historical and present day examples as well as hundreds of interviews over 3 years of research. The book answers the question that is top of mind for founders and leaders at platform companies: how do you use network effects to scale your product?
